Can Augmented Reality Alter Reality? Quantifying the Pokémon GO Effect
- By Leslie Oley of Evidation Health
As the 21 million phone-clutching daily active users hit the streets in search of Pokémon, health experts, social scientists, and developers alike have speculated as to whether the game might actually be increasing activity levels and improving players’ wellness. We heard all of the hype in the news too. After downloading the app and building up our own army of adorable Pokémon, we got a little hooked — and curious to see if hours spent pounding the pavement in search of Pokémon GO spoils might translate into real-world, measurable health improvements.
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